Lesson 1: Setting Up Google Business Page & Ads (Copy)

Laying the Foundation for Local Success

Set Up a Google Business Page

This is where most of your customers will learn about you, see updates about your business, and read reviews about your performance.

• Sign up for Business Profile

• Video How To Guide On Setting Up a GBP

Set up Google Ads

This might not be something you are ready to invest in and can seem scary to do, but starting with a simple search ad can help drive traffic to you

• Sign Up For Google Ads

• Video How To On Setting Up Google Ads

Google Local Services Ads

Local Service Ads (LSAs) are pay-per-lead ads that appear at the top of Google search results, helping businesses connect with nearby customers searching for their services. Businesses only pay for leads related to their services, and customers can contact them directly through the ad.

Industries That Can Use LSAs:

Home services: Plumbers, electricians, HVAC technicians, painters, locksmiths.

Professional services: Real estate agents, financial planners, tax services.

Care services: Childcare providers, senior care, pet care.

Legal services: Attorneys in family law, estate planning, criminal defense, and more.

Education: Tutors and language instructors.

• Sign Up For Local Service Ads

• Video How To On Setting Up Local Service Ads