Lesson 3: Ranking Factors | 3 Core Variables

Factor 1: Relevance

In order to rank on Google locally, we need to aim to be the most relevant

  • Googles in Business job is to match up searchers with the most relevant results in reference to their searches. The more relevant google deems your search terms / keywords the higher you will rank.

  • Locality: Local SEO helps businesses show up when people search for services “near me” or in a specific town.

  • Example: “Pizza near Doylestown” → shows top 3 local businesses in the Local Pack.

  • Why it matters: More visibility = more foot traffic, phone calls, and sales.

Factor 2: Distance

Are you close to the person searching?

  • Are you close to the person searching?

  • How far are you from the center of town?

  • Every Town has a Pin or town center that pops up when you google directions
    The closer your business is to that pin, the more “local” google will deem your
    business










Factor 3: Prominence – Are you a trusted, established business?




Why Collaboration Works

The local business community thrives when we work together to boost visibility. Small, consistent actions—like leaving reviews or exchanging links—create exponential benefits over time.

Keep the Momentum Going

Now that you’ve completed this lesson, keep finding small ways to connect and collaborate with local businesses. This steady and sustainable approach ensures Google continues to recognize your business’s authority in the community.

Let’s grow together—one action at a time!